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Blue Fin Vision® Collaboration with Zeiss Medical Technology

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Blue Fin Vision® Featured in New ZEISS IOL Print Advert in Eye News

Mr Mfazo Hove features in the new ZEISS IOL advert in the latest printed issue of Eye News, alongside four fellow UK consultants. His testimonial is unusual, because he speaks as the patient too, describing 20 months of spectacle-free vision with ZEISS AT LISA tri lenses in his own eyes. Read his words in full.

Blue Fin Vision® has been awarded two trophies at the AVA Digital Awards 2026 for “ZEISS IOLs – Through My Own Eyes with Dr. Hove,” the video documenting Mr Hove’s experience as both cataract surgeon and cataract patient. The full-length documentary earned Platinum, the competition’s highest honour, while the teaser – which has already surpassed 557,000 views on YouTube – received a Gold award.

Mr Mfazo Hove, world-renowned ophthalmologist, is one of several leading consultants, including international specialists, who trust their own sight to the same advanced ZEISS lenses they recommend to their patients. Further detail published by ZEISS Meditec

Videos produced by Shotlist Media | Berlin

SUMMARY

My experience with AT LISA tri as a surgeon, a patient, and a clinic owner

Mr. Hove is a high-volume cataract surgeon who has undergone bilateral cataract surgery in his own eyes. In this video, you will discover:

  • How ChatGPT shapes digital marketing in the field of ophthalmology
  • Adapting patient education for cataract surgery based on personal experience
  • Why he opted for trifocal IOLs from ZEISS

Further detail published by ZEISS Meditec

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